NCK Design

New chang kee

Design Journal

By Elyas - S308

Proposed Target Audience

Health conscious consumers
Young people of age 15 - 30 who want to have a snack that is healthy and cheap

Deliverables

Logo
Poster
T-Shirt
Limited edition water-bottle merchandise
Takeaway packaging for food items (digital prototype)

Case study for healthy brands’ logo

Little Farms

What i can learn from the logo

The Logo’s design is very minimalistic making easy to increase and decrease the size of the logo for different uses while still being able to look at the whole logo without distortions and i can use this idea and incorporate into my logo

Imageboard for logo

They want more healthy/vegan options to help them have healthy lifestyles

They only go to places with healthier choices

Health conscious consumers
Young people of age 15 - 30 who want to have a snack that is healthy and cheap

More stores are aligning with the shift of healthy eating and are incoporating healthier/vegan choices in their menu

The same as what they are doing

No one will listen to what they ask for as they are not people with power

To eat healthy food and have a healtheir lifestyle to live a long life

Logo

Ideation on how to incorporate healthy eating into a logo

one of the more famous things about old chang kee is their fishball on stick so for the logo could do something like “vegetable ball on stick” which adds the healthy eating part and then put the words inside the “vegetable ball”.

the color could be mainly green with some red to show that it is a “vegetable ball”and so consumers can easuly see that it is not a fishball but a vegetable ball

Logo First draft